Pure OLED black and brilliant color

Step up to an immersive viewing experience with vision and sound in perfect harmony on this Sony OLED TV, powered by Cognitive Processor XR?. Enjoy exceptional pure black contrast for pictures full of depth and detail.

Next generation picture and sound with Cognitive Intelligence

Take vision and sound to the next level with Cognitive Processor XR?. Our revolutionary processor on Sony BRAVIA XR? TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analyzing images to give real life depth, extraordinary contrast and beautifully vivid colors.

Exceptional pure blacks for real-life depth and texture

Pairing our OLED panel with XR OLED Contrast Pro, this TV boosts color and contrast in bright areas so you can enjoy unprecedented pure blacks and peak brightness. Combined with Cognitive Processor XR?, it enhances pictures in the same way as your eyes focus so you won't miss a single detail in dazzling light or deep shadow.

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Sony Smart TV 77 inch OLED 4K HDR (XR-77A80)

1,516.900 KD1,364.900 KD10%