Sony Alpha A7 III Mirrorless Digital Camera With 28-70mm Lens - Black

Perfection For All. Everything You Need.

An ideal starter bundle, the Sony Alpha a7 III Mirrorless Digital Camera with 28-70mm Lens Kit pairs the versatile full-frame mirrorless body with the flexible wide-angle to short-telephoto Sony FE 28-70mm F3.5-5.6 OSS lens. Capture the peaks of more decisive moments with the α7 III from Sony, packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

Great Body Design

Beyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant.

Fast Hybrid AF System

An evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as improved low-light focusing. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF/AE tracking compatibility.

UHD 4K Video Recording In XAVC S Format

Internal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full-frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.

Catch The Eyes To See Into The Soul

With the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture. Count on Sony’s exclusive Eye AF for crisp focus and more successful portraits. A revolutionary tool for anyone even including pros and enthusiasts.

Loved By Professionals

With a fast lens, the difference between an award-winning portrait and an everyday snapshot may come down to nothing more than the length of an eyelash. Professionals know the glint of a perfectly-focused eye brings life to an image unlike anything else, which is why Sony's Eye AF is such a game-changing innovation.

Innovation Made Possible With A Mirrorless Design

As the leading image sensor producer, Sony's unmatched processing and sensor technology can detect your subjects in real time, determine precise eye position, and deliver perfect focus. High-precision AF points far wider than those in conventional DSLR cameras help you track your subjects throughout the frame, and faithfully capture them every time.

Advanced By Accumulated Know-How

Not all mirrorless cameras are created equal. Sony's Eye AF performance is made possible through decades of pioneering advancements in imaging technology from our industry-leading developments in image sensors, processors, and lenses to eye detection software algorithms.

Newly Developed Sensor, Evolved Image Processor

A new version of the 24.2-megapixel5 Exmor R CMOS sensor, now featuring a back-illuminated structure, is combined with the latest BIONZ X image processing engine and front-end LSI, and this combination achieves a data readout speed that is two times faster6 and data processing capability that is 1.8 times higher. The 35-mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed, while minimizing noise to reveal fine details in every picture.

Reducing Noise In High-Resolution Images

Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048007 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise or image deterioration.