When the concept of e-commerce first emerged on the scene in the late 90s and early 2000s, it was seen as a breakthrough that could change the whole retail business forever. In fact, it really did. However, after around 20 years of existence, predicting the future of e-commerce became harder as it saw many developments and has taken many courses over the last two decades.
E-commerce changed consumers’ behavior forever, it is estimated that around 70 percent of buyers tend to search online the products they want to buy. Also, 1 in every 4 customers grabs their smart mobile phones while in-store to research the products they find there placed on the shelves.
There is no doubt that some aspects of e-commerce activity will improve such as delivery time, post-sales service, product selection, and website designs. There are some other trends worth considering that are still under scrutiny, we will demonstrate some of them here.
Content Marketing Opportunities
Content marketing strategy has a lot of benefits for e-commerce websites; backlinks and greater exposure on search engine result pages, increasing awareness of the displayed products on the website, engaging customers to share their thoughts and ideas through guest blogging, you name it.
The art of content marketing is all about convincing the customers of the brand and its products or services in an attractive and quite informative context of different styles of content either written, seen or even spoken as in podcasts.
Nearly all e-commerce websites nowadays follow content marketing strategies aiming for the larger share of the market by grabbing the sights of their target audience using attractive pieces of content.
The idea of searching for products through mobile is getting a larger day after another. Who doesn’t grab out his mobile once stepping into a mall or a commercial center to look for the most recent offers or the best outlet selling the kind of product he is looking for.
A recent study found that around 40% of consumers now carry out their search through smartphones. This leaves webmasters with a need to optimize their websites’ designs in order to be more responsive and more mobile user-friendly.
Curation and Personalization
The sophisticated art of data collation available nowadays made it easier for websites to curate and personalize the organization of their displayed products. This is evident for all users, just compare Xcite’s interface in 2012 and its existent design 6 years later, you’ll find the new one more attractive and way easier to use.
Now e-commerce website can guide the user to the product he/she is looking for based on his previous browsing history and purchases.
Websites now believe that they are not only selling products through online platforms, but they are also selling customers an unforgettable experience, a fun memory of searching and finding the kind of product they are looking for.
As a matter of fact, curating the website’s content is a bit challenging task for designers given the current fierce competition to make online shopping experience interactive and memorable. However, the secret lies in empowering the audience to engage with the website and the product.
Bigger offline presence for retailers
In the middle of this significant orientation towards digital markets, traditional brick and mortar retailers find it obligatory nowadays to join the hype and create their own existence online. Shops now provide customers many tech-savvy features like virtually trying on or sampling garments, scanning products to find the price or even buy them and have them delivered at home in a couple of hours.
Traditional shops are now advised also to invest more in carrying out digital marketing and content marketing campaigns to reach out to their target consumers.
It is one of the most interesting developments uncovered recently and currently under experiment. The delivery drones is a breakthrough in parcel delivery process, it will enable vendors from delivering packages to customers much more efficiently in the right place and at the right time.
With drones, the average time of delivery is expected to span from 30 to 60 minutes from order. The whole idea is cost-efficient and will enable sellers from cutting through rush hour traffic and delivering packages to the hardest locations. Amazon has the edge in this arena while other e-commerce websites are trying hard to keep pace.