There are many types of e-commerce defined according to the nature of the deal and the dealers involved in it either consumers, businesses, or governments. Electronic commerce is very common between online vendors offering products and services such as mobile commerce, supply chain management, electronic funds transfer, Internet marketing, online transaction processing, inventory management systems, and many others. E-commerce helps create new job opportunities due to information related services, software app and digital products. E-commerce systems are very convenient for users since they do not need to leave home, they only need to check online websites, especially when products are not sold in surrounding shops. It could help customers buy a wider range of products and save customers’ time. Consumers also gain power through online shopping.
We will tackle 5 main success factors in e-commerce.
Maintaining high quality
Quality can be maintained through system effectiveness, which may be achieved according to continual improvement of a quality system. A quality system should be kept at an acceptable level, so the system should be investigated and evaluated accordingly from time to time. Customer Satisfaction Measurement is a tool used to evaluate the system and the results of this measurement is system feedback. The system feedback should be kept transparent to changes in the system inputs and any related corrective actions must be taken. This journey from plan to act is a continual process which is responsible of maintaining the quality of the product.
Regulation of product pricing
The price charged to your customers or clients will have an effect on the status of your business. The basic rules of pricing are very clear; all displayed prices should include costs and profits. The most common way to lower prices is to reduce initial costs. It’s better to check prices every now and then to make sure that they reflect the whole aspects of the cost, demand, response to the competition, etc . All prices must be established to assure sales.
Learning how to market a product or service online can help you grow your store’s sales quickly. For example, by starting to master the methods of selling products online, you will set up your business for success. You’ll need to check some marketing theories to understand target audience and market your products to them. The perfect way of selling products is by sending an email to your customers after they’ve made a purchase on your store asking them to subscribe to your loyalty program. By joining your loyalty program, customers will be able to help you grow your repeat purchases on your store which will definitely boost your overall sales. Customers who’ve already purchased from you are more likely to purchase from you again than new customers.
Take care of the quality of shipping. Shipping packages through the mail just aren’t enough. If the products are too heavy and exceed the weight limit for standard shipping guidelines, then freight shipping is essential to get your products where you want. Freight shipping could be a critical part of your business, however, a couple of challenges must be considered to safely ship the products. Freight shipping requires following certain guidelines as defected packaging can lead to product damage and missed shipments.
The main concept of efficient customer service is bringing customers back. This is mainly centred in leaving customers totally satisfied about your product or service in order to circulate positive feedback on your business to others who could then try it. The number one rule of efficient customer service is answering your business phone or any contact method. Second, only make promises when you feel you are sure you can keep them. Third, always listen to your customers.
Another efficient way of gauging the quality of offered service is inviting customers to answer a simple assessment. This can be done online or by gathering a focus group. Review all compliments, investigate the complaints, and try to extract some useful insights from the offered comments for further business development.